Daily online marketing tip

When it comes to your business, find the social media channel that suits it best. Small business marketing statistics show that 74% of consumers rely on social media to guide purchasing decisions. Social media, however, is complicated – always changing, and can require much more effort than you might think. Try and focus your energy on one social media channel (such as Instagram for displaying images of products to sell, for example) when starting out. Certainly don’t exclude other channels, just focus on one to start and test different tactics there.