SEO (search engine optimization) is the foundation of every digital marketing strategy. There are a variety of techniques used with SEO in order to get your website to show up on the search results. Generally, search engine optimization includes:
- Using keywords throughout your content
- Incorporating keyword-rich title tags, header tags, and meta descriptions
- Making sure your website is mobile friendly
- Getting high-quality inbound links
- Ensuring there are no technical glitches on your site
- Posting grammatically correct, engaging, relevant content
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